Sunday 4 March 2012

Collection launch


Last Thursday saw the launch of the SS12 collections at work, which led to much excitement on the branch merch team. Over the past weeks we had been eagerly awaiting our letters and drawing up lists of potential items we wanted to buy. Therefore when the letters finally came we headed straight for the nearest store. Much of Thursday lunchtime was spent trying on potential outfits in South Molton Street before heading back to the office to consider our options. I’m pretty much in love with all of the SS12 collections so for me, queen of indecision, making a final choice has proved pretty tricky. With Mother Davies staying over last weekend we took a trip to the Covent Garden store on Saturday to look at options (and for her to see the amazingness that is the store on Longacre). The champagne, comfortable seats and attentive sales assistants had her won over in about five minutes and thanks to the great store staff and a spot of creative thinking I ended up with some great work wear for Spring Summer.

This paperclip dress is pretty much my most favourite thing in my wardrobe right now.

The NW3 collection is really strong this season, here are some of my current faves:


Shop the new season collections at www.hobbs.co.uk

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